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Waste to Waves

Jaguar Landrover

As most of you are aware we have been trying to keep a pretty big secret under wraps for a couple of months now. We are so pleased to say that we can finally let you guys in on the action!! The Jaguar Land Rover ‘Waste to Wave’ project see’s two British manufacturers working together to reduce waste and produce high-performance eco-friendly surfboards.

We have always believed that JLR has set the standard for British Manufacturing; they have a rich history of producing world class products and their commitment to be waste free by 2020 sets the benchmark for the industry. This commitment mirrors our own aim to have a “waste free manufacturing process”, we recognise this can only be achieved through an innovative closed loop approach to waste management. We are therefore delighted to be involved with the conversion of JLR waste foam to produce high performance eco-friendly surf boards with a minimal impact on the environment.

Here’s a photo of Ricky and Ash with Jaguar Landrover at Londons Techfest where we were proud to officially announce our collaboration with JLR as we begin to make high performance surf boards using their waste foam. Working with Ireland’s top shaper, Rosy (Rosy surfboards), we are pushing the limits of innovation using brand new materials which have the potential to change the industry. Making an initial 6 boards we have used JLR waste combined with carbon fibre, eco-friendly materials and resins and even waste from SkunkWorks manufacturing.

Here is what JLR have to say about it all…


  • Plastic from early design models given a second life in Jaguar Land Rover’s ‘Waste to Wave’ project
  • Polyurethane plastic used in the creation of early design clay models will now be turned into surfboards and paddleboards
  • Plastic sent to landfill can take up to 500 years to decompose. Surfboard concept is part of Jaguar Land Rover’s wider ‘second life’ initiative and supports it’s longer term zero waste strategy.
  • Surfboard was created in partnership with SkunkWorks Surf Co and tested off the coast of Northern Ireland by female surf champion Lucy Campbell before being showcased at Tech Fest in London
  • Watch the surfboard being created and tested here or see the first board concepts at Tech Fest, Central Saint Martins London from 8-10 September

For almost 70 years Land Rover has transported people across difficult terrain, but it is now making its first foray into the ocean with the ‘Waste to Wave’ surfboard, created using recycled plastic derived from early clay prototype cars.

With an estimated 8 million tonnes of plastic dumped in oceans every year, taking hundreds of years to decompose, Jaguar Land Rover has strengthened its commitment to ensuring no waste is sent to landfill by 2020 by creating a range of surfboards made wholly from recycled plastic.

The surfboard was created in partnership with SkunkWorks Surf Co, a surf company with a focus on minimising environmental impact, and tested by professional surfer Lucy Campbell off the coast of Northern Ireland.

Polyurethane is used in the manufacture of life size clay models which are modelled by hand at the very beginning of the car design process The polymer forms the ‘skeleton’ of the models, which is normally destroyed once a car is launched, while the clay is recycled and re-used on site. Now, Jaguar Land Rover is ensuring that all plastic is recovered and sliced into blocks ready for a second life as surfboards or paddleboards.

The very first surfboard, which was created from a Discovery Sport clay model that was broken down in June 2017, was designed and built by SkunkWorks Surf Co in Northern Ireland. Land Rover invited Lucy Campbell, the UK’s number one female surfer, to get behind the wheel of a Discovery Sport before putting the concept through its paces on the waves of Whiterocks breach, Northern Ireland.

Lucy said: “When I first heard about this project I was so excited to be a part of it. The ocean is a big part of my life so helping to raise awareness of the need to preserve it is so important to me. I didn’t know much about the car design process and it’s been fascinating to learn about how Jaguar Land Rover is giving a ‘second life’ to its materials in this way. Getting out into the water and trying the board out for the first time was awesome.

Ricky Martin, co-founder of SkunkWorks Surf Co, said: “I’m a keen surfer so being able to create sustainable boards that can ride the waves is great. When Jaguar Land Rover approached us with their idea of reusing polyurethane we couldn’t wait to get started in helping reduce their waste – a subject that is very close to my heart. It is so useful to get Lucy’s feedback. Her experience riding some of the biggest waves around the globe will be invaluable as we continue to develop our processes.

The surfboard debuts this weekend in London at Jaguar Land Rover’s consumer event, Tech Fest where the theme this year is ‘Technology for Good.’ Tech Fest is open from 8 – 10 September at Central Saint Martins, University of the Arts London.

Jaguar Land Rover recycles over number tonnes of materials every year. Annually, more than 300,000 tonnes of recycled aluminium is used to manufacture the latest vehicles produced across the production network. As a business, Jaguar Land Rover is working towards zero waste, focusing on waste prevention through re-engineering and process change, maximising closed loop processes, and finally material re-use.

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
We employ almost 42,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £16 billion in the last seven years and in the current year alone will spend over £4 billion on new product creation and capital expenditure. In 2016 Jaguar Land Rover sold more than 583,000 vehicles in 136 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.